How to create a new Kits Explorer report

Amalie Updated by Amalie

How to create a new Kits Explorer report

To create a new report go to your Explorer tab and click +New. You must set up your report, select your target group, and finally select your media sets. This guide will take you through how to set up your report.


From the Setup tab, you must define the Details and Report content

Start by giving your report a name. The name will be displayed at the top of your report in the report overview list.

In the report content part, you have the option to customize the report and select which reporting blocks should be part of the report. The fewer reporting blocks, the faster your report is calculated, so we recommend selecting the reporting elements you need and deselecting the ones you don't need.

Target group 

When you have finished the setup, you define the target group that the report should be based on. 

The target group can be defined by geographical region in the reporting country (NUTS3 level) and our 7 standard demographic variables (Gender, age, education, employment, income, children in household, and household size). 

On the right-hand side, we will display a short summary of the selected target group. The summary will display the incident rate of the selected target group in the online population.


The next step in setting up your new report is the media selection and date range definitions.

Kits Explorer is designed for comparison which means you will be able to define one or two data sets that you want to look into and compare. A data set can consist of one or a combination of different media entities and compare the same or two different date ranges. 

Number of data sets

You will have the option to select if you want to base the report on one or two data sets. The default view is a single data set, but if you wish to add a second data set, this can easily be done by clicking on ‘+Add set B’. 

You can name each of the data sets and we recommend setting a name that will make sense to you and remind you what you are exploring or comparing. The med a set name will be the display name of the data set in the report. In the example below the user is comparing competitors against their own media. You can also remove a data set, by clicking ‘Remove set’.  

Also, you can also switch the order of the two data sets. This can be done by clicking the 'Flip set order' button

Date range definition

You can select any time period for reporting as long as this does not exceed 90 days or three months.

On each of your data sets you simply click the ‘Period’ field. A down-down will appear and you will have multiple choices for setting a time period

  • Custom period: Select a custom time period by using the date picker, or type in the start and end date of the reporting period. 
  • Predefined period: Select a predefined time period by using the options, for example, Last week, Last 2 weeks, Last month, Day before yesterday, etc. When selecting, for example, the 'Last week' option, the reporting period will start from the last full week and end on the defined look back. I.e. If today is Wednesday and you select last week, the reporting period will be Monday-Sunday the week before and not the last 7 Days.
  • Same period: You can also choose to set the time period to be the same as for the other data set

Selecting media / track point 

Finally, you must select a combination of several or a single media entity or 'track point' for your data sets. The selected media can both be the same or different for the two data sets. To add a media to a data set simply select the data set and click the ‘Media’ field. When you click the Media field you'll see the drop-down list of predefined selections, for example, 'All my media', 'All my media and sections', etc. If you want to select a specific media, section, media titles and/or media title sections click 'Edit Set A/B media'.

In the appeared window, you'll see the list of your and other accounts' entities. You can from this pop-over add or remove track points from the list using the button to the right. If a media entity is already selected, you will have the option to remove it. In the same way, if a media is already selected as part of a media title it will not be possible to select it again as a single media - this to avoid double counting. 

From the left-hand side in the pop-over, you have the option to filter the media entities on different variables:

  • Is added to set / Not added to set: Will allow filtering of media entities that are or are not already selected as part of the data set. 
  • Level: filtering on the reporting level of the media entities: Media level, section level, media title level, media title section level. 
  • Measurement member: allow filtering based on the account a media entities belongs to.
  • Platform: Filtering on the ‘platform’ the track point is measuring; Web, IOS, Android, Big screen. 
  • Group: allows filtering on the Group a track point is associated with.
  • Publications type: Filtering on publication type (news, magazines etc). 

Once you have selected the combination of media entities that is needed the list of selected media entities will be displayed on the media selection screen. You have the option to remove selected media from the data set directly from this list.

Next, you must decide if the report should be updated (recalculated) automatically. Automatic recalculation should only be used for reports that are used on a reoccurring basis and need regular updating. The frequency of the recalculation will depend on the time frame you have selected in the ‘media selection’ section. 

Note that it is only possible to set automatic recalculation for reports that have a ‘running’ time period selected like "Last week", "Last month" etc.

Review and order

The last step is to review and order your report. Here you can see the overall setup of the report from your previous steps

After reviewing simply click 'Order report' at the bottom of the page and the report starts calculating

How did we do?

Getting started with Kits Explorer API

Target group translation table