Dictionary
Updated by Amalie
- Raw log-level data
Each pageview fires one (or more) pixel(s) that generates a single log line. These log lines contain date, time, IP, User Agent, Cookie identifier, and more. Raw log-level data refers to these data. - Deep learning
A method of machine learning that relies on automatic pattern recognition based on large amounts of raw log-level data. This is the base engine of the FIAM 2.0 reporting. - Device reach
The unique number of devices reached by the measurement. A single person can own multiple devices. - Device type information
Information extracted from the User Agent identifying is the device is a mobile, desktop, etc. - Geographical information
IP addresses carry information regarding location of origin of traffic. - Census data
Information pulled from the population census, either from Eurostat or Statistics Finland. - Panel data
Observed panelists contain information on age, gender, education, income, etc. - Probabilistic modeling
A method of distributing devices to human based on a synthetic population approach. - Human reach
The number of unique humans reached by a campaign - Statistical extrapolation
Up-scaling reach and sessions by the consent rate of raw log-level data, and downscaling to target group panelist ratio - Profiled reach
Total human reach distributed onto target groups