Updated by Amalie
- Raw log-level data
Each pageview fires one (or more) pixel(s) that generates a single log line. These log lines contain date, time, IP, User Agent, Cookie identifier, and more. Raw log-level data refers to these data.
- Deep learning
A method of machine learning that relies on automatic pattern recognition based on large amounts of raw log-level data. This is the base engine of the FIAM 2.0 reporting.
- Device reach
The unique number of devices reached by the measurement. A single person can own multiple devices.
- Device type information
Information extracted from the User Agent identifying is the device is a mobile, desktop, etc.
- Geographical information
IP addresses carry information regarding location of origin of traffic.
- Census data
Information pulled from the population census, either from Eurostat or Statistics Finland.
- Panel data
Observed panelists contain information on age, gender, education, income, etc.
- Probabilistic modeling
A method of distributing devices to human based on a synthetic population approach.
- Human reach
The number of unique humans reached by a campaign
- Statistical extrapolation
Up-scaling reach and sessions by the consent rate of raw log-level data, and downscaling to target group panelist ratio
- Profiled reach
Total human reach distributed onto target groups